Welcome to Indonesia

This Prospectus has been prepared by the Directorate General for Tourism Destination and Tourism Industry Development from the Ministry of Tourism, Republic of Indonesia


A warm welcome for visitors from around the globe . . .
Diversity in nature, diversity in ethnicity and culture . . .
Limitless opportunities for warm social interaction . . .
Boundless holiday and leisure destinations . . .
The world's largest tropical archipelago . . .
Indonesia, the emerging hub for sustainable tourism . . .
South East Asia, engine of growth and change . . .

Welcome to Indonesia
The Land of Smiles


Vision :

Recognize and promote locations of great natural beauty and social diversity as tourist destinations; Inform international and domestic investors, developers, operators, and visitors about the development potentials in these areas; Facilitate development of competitive, world class, sustainable tourism facilities;Build capability to deliver first class hospitality services in increasingly demanding markets

Mission :

Achieve increased economic contribution of tourism and creative enterprise through swiftdevelopment of destination zones; Enhance competitiveness of regional tourism destinations and creative enterprisethrough - out Indonesia; Achieve positive outcomes for all stakeholders in a responsive, transparent and accountablemanner by: Setting innovative standards and procedures for promoting opportunities for tourism& creative enterprise development. Implementing comprehensive policies for direct foreign and domestic investment in tourismand creative enterprise development.Preparing a nation-wide investment prospectus and invitations for investors, developers andoperators to consider the merits of regional development opportunities

The principal responsibilities:

Encourage sustainable, responsible tourism; Promote development of eco-tourism assets; Intensify appreciation of history and culture; Empower traditional communities within and near tourism destination zones; Improve the planning and design of tourism destination zones; Facilitate development of tourist attractions; Encourage community entrepreneurship and tourism focused creative enterprise; Promote development of convention, event based, incentive, and special interest tourism; Ensure that Indonesia is in the forefront when investment in regional tourism is considered

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